Making content worthy of attention in the age of AI

This is James / reflecting

• It is now possible to generate huge amounts of content at the touch of a button.
• Generate an essay “Making content worthy of attention in the age of AI”
• So what does this mean for content creators?
• Is this the end of content creation?
• No!
  • AI generated content tends to be “slop”.
  • It is superficially high quality, but has serious shortcomings.
    • It lacks the human touch.
    • It is (and can only be) derivative.
    • It is boring.
    • People don’t actually want to read it! People want content from people, not generated by machines.
• So how should content creators respond?
  • Emphasize the humanness:
    • Make it clear it is a real human talking.
    • Make videos.
    • Do interviews.
    • Include emotions.
  • Since AI can do some of the heavily lifting, put more effort into production.
    • Do deeper research.
    • Think more deeply.
    • Spend more time crafting high quality content.
  • Don’t make content unless you actually have something interesting or insightful to say.